4Ps of Marketing Test Review

The 4P's of marketing are:

• Product, place, promotion and price

• Promotion, price, pets and presents

• Promotion, positioning, prestige and place

Product involves either the product or service the business is selling to satisfy customer needs and wants

• True

• False

Promotion includes advertising only

• True

• False

What does target market mean?

• the market that your product is in

• the consumers you want to buy your product

• those consumers who haven't bought your product

• the markets overseas

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

• Price

• Product

• Place

• Promotion

Selling my product at the Auckland Night Markets is an example of a distribution channel, which falls under __________________.

• Product

• Promotion

• Place

• Pricing

Personal selling, Youtube ads and billboards are all examples of ___________________.

• Promotion

• Product placement

• Branding

• Pricing

Price decisions refer to how much the company will sell the product for. When establishing a price, companies must consider and determine a price based on which of the following? Select all that apply.

• What my target market is able and willing to pay

• What I will sell it at for wholesale price

• What I will sell at at for retail

• What my main competitors are selling it or similar products for.

With the 4Ps, how a business will decide to distribute it products would fall under which of the 4Ps?

• Place

• Price

• Promotion

• Product

It includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing and sponsorship.

• Advertising

• Promotion

• People

• Place