Marketing Concept_Core Functions

A market includes people who share similar needs and wants, and can _____ a company’s products.

• buy
• sell
• advertise
• produce

The marketing concept is the idea that a business should strive to ___ a customer's needs and wants while generating a ___ for the business.

• satisfy, profit
• satisfy, product
• satisfy, good
• satisfy, service

An intangible item is a ___.

• service

• good

• idea

A tangible items is considered a ___.

• good
• service
• idea

A percentage of total sales generated by all companies that compete in a given market.

• market share
• market
• segment
• profit

Marketers must keep up with trends and consumer attitudes when the trends and customer base change over time.

• true
• false

the group that is identified for a specific marketing program

• target market
• customer profile
• population
• consumer market

deciding how goods get to customers

• channel management
• marketing information management
• market planning
• pricing
• product/servoce management

gathers, stores, and analyzes, customer trends, and competition

• channel management
• marketing information management
• market planning
• pricing
• product/servoce management

targets specific marketing strategies

• channel management
• marketing information management
• market planning
• pricing
• product/servoce management