Social Media Marketing Campaign: Creation

Roughly what percentage of Americans have a mobile device within their reach at all time?

• 76 percent

• 83 percent

• 91 percent

• 97 percent

By asking “what is the company’s overall purpose,” marketers are trying to achieve which of the following?

• Reviewing the company’s mission

• Analyzing the purpose of the campaign

• Comprehending the target market

• Examining social media usage

Which of the following questions is related to analyzing the purpose of the social media campaign?

• Who is the audience of the company

• What is the company trying to achieve using social media

• Who are the company’s opponents

• How is the company’s social media marketing performance

Which of the following is NOT one of the common goals a social media campaign is trying to achieve?

• Increase website traffic

• Develop a loyal customer community

• Build brand awareness

• Determine the company’s mission

Building brand awareness means which of the following?

• Making customers familiar with and able to recognize the brand

• Making customers buy the products or services

• Making customers spread positive words about the products

• Making customers repeatedly purchase the products

Which of the following is NOT true about social media marketing campaigns?

• They are planned, coordinated marketing efforts

• They are different from everyday social media use

• They follow a detailed plan

• They only use one social media platform

By asking “what products or services does the company provide,” marketers are trying to achieve which of the following?

• Reviewing the company’s mission

• Analyzing the purpose of the campaign

• Comprehending the target market

• Getting to know the company

Which of the following questions is related to investigating the competition?

• Who is the audience of the company

• What is the company trying to achieve using social media

• Who are the company’s opponents

• How is the company’s social media marketing performance

According to Allie Danziger, an editorial calendar maps out social media content for what length of time?

• One month

• Three months

• Four months

• Six months

Which of the following is NOT a behavior which increases the conversion rate?

• Buying a product

• Viewing the company's website

• Signing up for an account

• leaving a positive comment