
reklama tv
Authored by Magdalena Łodziewska
Social Studies
2nd - 4th Grade
Used 3+ times

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10 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Zaznacz zalety reklamy telewizyjnej
bardzo duży zasięg
niski koszt dotarcia do jednego odbiorcy
pozytywny wpływ na wizerunek firmy
zapping
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Co jest wadą reklamy telewizyjnej?
opiniotwórczość
niemożność wprowadzenia zmian w trakcie kampanii
brak selektywności
forma przekazu
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Prime time w telewizji to...
10.00-12.00
19.00-22.00
15.00-17.00
12.00-14.00
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Które zdanie jest prawdziwe?
Promocja jest instrumentem reklamy
Reklama jest instrumentem promocji
Reklama jest instrumentem Public Relations
Reklama jest instrumentem produktu
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Reklama to...
medium pasywne
medium akytywne
medium wymuszające odbiór
medium kierunkowe
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Za pomocą jakiego urządzenia przeprowadza się badania telewizji?
audiometer
telemeter
RadioControl
DAR
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Jaki wskaźnik bada średni zasięg minutowy?
CPC
AFI
OTS
AMR
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