Quality Management

Quality Management

University

30 Qs

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Quality Management

Quality Management

Assessment

Quiz

Social Studies

University

Practice Problem

Hard

Created by

NURUL SANIN

Used 27+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A ________ strategy adds value to a product by finding ways to make it better than a competitor’s product.

value chain

functional level

product development

differentiation

low-cost

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Anything new or better about the way an organization operates or the goods and services it produces is the result of its

sales function.

branding.

promotional strategies.

innovation.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A company's ________ is the coordinated series or sequence of functional activities necessary to transform inputs into the finished goods or services that customers value and want to buy.

process layout

functional demand

organizational hierarchy

value chain

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The ________ function of the value chain can help create value through brand positioning and advertising that increase customer perceptions of the utility of a company's product.

production

marketing

sales

customer service

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which statement best describes the materials management function of the value chain?

It involves designing products that meet the needs of customers.

It is responsible for creating, assembling, or providing a good or service.

It controls the movement of physical materials from the procurement of inputs through delivery to the customer.

It involves increasing the sale of physical materials through strategic brand positioning and advertising.

It emphasizes the creation of superior value by providing after-sale services to customers.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A manufacturing plant takes raw materials and uses them to create hardware that is sold in retail stores. This describes the ________ function

materials management

production

marketing

customer service

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

As her company’s top sales representative, Bridget has learned the value of keeping in touch with her customers so they will come to her when they need other products. Bridget recognizes the need for

a functional supply chain.

materials management.

the production function.

managing the value chain.

customer relationship management.

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