Quality Management

A ________ strategy adds value to a product by finding ways to make it better than a competitor’s product.

• value chain

• functional level

• product development

• differentiation

• low-cost

Anything new or better about the way an organization operates or the goods and services it produces is the result of its

• sales function.

• branding.

• promotional strategies.

• innovation.

A company's ________ is the coordinated series or sequence of functional activities necessary to transform inputs into the finished goods or services that customers value and want to buy.

• process layout

• functional demand

• organizational hierarchy

• value chain

The ________ function of the value chain can help create value through brand positioning and advertising that increase customer perceptions of the utility of a company's product.

• production

• marketing

• sales

• customer service

Which statement best describes the materials management function of the value chain?

• It involves designing products that meet the needs of customers.

• It is responsible for creating, assembling, or providing a good or service.

• It controls the movement of physical materials from the procurement of inputs through delivery to the customer.

• It involves increasing the sale of physical materials through strategic brand positioning and advertising.

• It emphasizes the creation of superior value by providing after-sale services to customers.

A manufacturing plant takes raw materials and uses them to create hardware that is sold in retail stores. This describes the ________ function

• materials management

• production

• marketing

• customer service

As her company’s top sales representative, Bridget has learned the value of keeping in touch with her customers so they will come to her when they need other products. Bridget recognizes the need for

• a functional supply chain.

• materials management.

• the production function.

• managing the value chain.

• customer relationship management.

________ focuses on improving the quality of an organization's products and stresses that all of an organization's value chain activities should be directed toward this goal.

• Collaborative team management

• Total quality management

• Value chain management

• Incremental product innovation

• Statistical process control

According to the ________ management philosophy, the customer, not managers in quality control or engineering, defines what quality is.

• materials management

• total quality

• human resource

• collaborative team

The purpose of ________ is to create teams of expert change agents, known as "green belts and black belts," to take control of the problem-finding and problem-solving process and then to train other employees in implementing solutions.

• Six Sigma

• incremental product innovation

• quantum product innovation

• TQM