Social 9 - Ch 7

This idea links prosperity to consumer demand, and that makes consumer behaviour central to economic decision making

• Consumerism

• Economic Growth

• Boycott

How much a country’s wealth increases over a period of time, usually a year

• Consumerism

• Economic Growth

• Marketing

The ways companies advertise to specific groups (branding)

• Boycott

• Consumerism

• Marketing

The more you buy, the happier you are/ The more you buy, the stronger the economy is

• Boycott

• Economic Growth

• Consumerism

A marketing technique showing off what is for sale in a way that people will want to purchase it.

• Advertising

• Plain Folks Appeal

• Bandwagon Appeal

A marketing technique that encourages you to buy a product/service because everyone else is

• Marketing

• Bandwagon Appeal

• Scientific Appeal

A marketing technique that connects with your fears and desires to encourage you to buy a product/service

• Glittering Generalities

• Testimonials

• Emotional Appeal

A marketing technique that seems to promise everything, but deliver little or nothing

• Emotional Appeal

• Glittering Generalities

• Consumerism

A marketing technique that relates a product/service to the experience of ordinary folks

• Glittering Generalities

• Marketing

• Plain Folks Appeal

A marketing technique that uses celebrities or experts to speak for a product

• Scientific Appeal

• Testimonials

• Glittering Generalities