Entrepreneurship Review (Module 2)

Which is the correct definition for green entrepreneurship?

• starting a business with a green logo

• an entrepreneurial idea that has something to do with food

• addressing an environmental problem with an entrepreneurial idea

• starting a business that will help the community

What is crowd funding?

• Gathering small amounts of money from people to support an idea/ business

• Giving a crowd of people money

• Donating money to a non profit

What is social entrepreneurship?

• starting a business with several different people

• starting an event business

• a business idea that helps solve an environmental issue

• A business idea that helps solve a social issue

Which of the following would be part of psychographic segmentation?

• Supporting a specific political party

• Age

• Location

• Spending habits

Select all items that would be part of demographic segmentation. (3)

• Age

• Gender

• Income

• Motivations

• Interests

What is geographic segmentation?

• Targeting people who live in a certain area/location

• Targeting people who like geography

• Marketing towards people who like geographic segmentation

Which of the following would be in the behavioral segmentation category?

• Beliefs

• Spending habits

• Previous purchase history

• marital status

What is this an example of?

• Brick and Mortar

• Click and Mortar

• Online

• Service

Which part of the Lean Canvas model details the target market for a business?

• Problem

• Solution

• Market Segments

• Competitive Advantage

Which part of the lean canvas model is a single, clear, compelling statement that says why you are different and worth buying?

• Problem

• Unique Value Proposition

• Solution

• Unfair advantage