
Unit 5 Part 2 Review
Authored by Sarah Hosey
Business
9th - 12th Grade
Used 2+ times

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27 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is an example of product line extension?
Honda, in addition to its vehicles, begins to sell gasoline.
Coke, in addition to its existing Diet Coke flavors, introduces chocolate-flavored Diet Coke.
Ritz, in addition to its crackers, begins to sell cheeses.
Kellogg's, in addition to its existing cereals, each branded differently, introduces a new cereal called Cowboy Crunchies.
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of __________
brand repostioning
brand dilution
co-branding
generic branding
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
When K-Mart paid Martha Steward (famous for her business related to lifestyle and the home) a fee in return for permission to introduce a line of towels and other housewares bearing Stewart's name, it was an example of ____________. pg. 357
brand licensing
brand extension
brand repositioning
co-branding
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The complete set of all products and product lines offered by a firm is called its product assortment, or product _________.
breadth
depth
mix
lines
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...
Retail Mix
Product Mix
Product Planning
Retail Planning
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
The words "Fruit Loops" , this is an example of...
Trade Name
Brand Mark
Brand Name
Trade Character
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Providing Information, Ensuring Safe Use, Protecting the Product - these are examples
SWOT Analysis Components
Functions of Packaging
Steps in New Product Development
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