Unit 5 Part 2 Review

Unit 5 Part 2 Review

9th - 12th Grade

27 Qs

quiz-placeholder

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Unit 5 Part 2 Review

Unit 5 Part 2 Review

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Sarah Hosey

Used 2+ times

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27 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is an example of product line extension?

Honda, in addition to its vehicles, begins to sell gasoline.

Coke, in addition to its existing Diet Coke flavors, introduces chocolate-flavored Diet Coke.

Ritz, in addition to its crackers, begins to sell cheeses.

Kellogg's, in addition to its existing cereals, each branded differently, introduces a new cereal called Cowboy Crunchies.

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of __________

brand repostioning

brand dilution

co-branding

generic branding

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When K-Mart paid Martha Steward (famous for her business related to lifestyle and the home) a fee in return for permission to introduce a line of towels and other housewares bearing Stewart's name, it was an example of ____________. pg. 357

brand licensing

brand extension

brand repositioning

co-branding

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The complete set of all products and product lines offered by a firm is called its product assortment, or product _________.

breadth

depth

mix

lines

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...

Retail Mix

Product Mix

Product Planning

Retail Planning

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

The words "Fruit Loops" , this is an example of...

Trade Name

Brand Mark

Brand Name

Trade Character

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Providing Information, Ensuring Safe Use, Protecting the Product - these are examples

SWOT Analysis Components

Functions of Packaging

Steps in New Product Development

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