Unit 5 Part 2 Review

Which of the following is an example of product line extension?

• Honda, in addition to its vehicles, begins to sell gasoline.

• Coke, in addition to its existing Diet Coke flavors, introduces chocolate-flavored Diet Coke.

• Ritz, in addition to its crackers, begins to sell cheeses.

• Kellogg's, in addition to its existing cereals, each branded differently, introduces a new cereal called Cowboy Crunchies.

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of __________

• brand repostioning

• brand dilution

• co-branding

• generic branding

When K-Mart paid Martha Steward (famous for her business related to lifestyle and the home) a fee in return for permission to introduce a line of towels and other housewares bearing Stewart's name, it was an example of ____________. pg. 357

• brand licensing

• brand extension

• brand repositioning

• co-branding

The complete set of all products and product lines offered by a firm is called its product assortment, or product _________.

• breadth

• depth

• mix

• lines

Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...

• Retail Mix

• Product Mix

• Product Planning

• Retail Planning

The words "Fruit Loops" , this is an example of...

• Trade Name

• Brand Mark

• Brand Name

• Trade Character

Providing Information, Ensuring Safe Use, Protecting the Product - these are examples

• SWOT Analysis Components

• Functions of Packaging

• Steps in New Product Development

A model of a new product, usually made before the product is manufactured.

• Plannagram

• Prototype

• Trade Name

• Modelgram

An alteration in a company’s existing product.

• Line Extension

• Product Extension

• Product Modification

• Product Alteration

Special K, Rice Krispies, Froot Loops, Corn Flakes, and Apple Jacks are what for cereal of Kellogg's?

• Product Mix

• Product Line

• Product Positioning