Marketing MidTerm Revision

Definition of marketing is the process by which companies create ______ for customers and build strong customer ________ in order to capture value from customer in return (Kotler, 2016).

• needs, value

• value, relationships

• wants, needs

• relationships, value

The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

Volkswagen Groups own several luxurious automobile brands like Audi, Lamborghini and Bugatti which thrives on quality and excellence. Mainly, they practice _____________ concept.

• production

• product

• sales

• marketing

• societal marketing

The demand for _____________ products in relatively infrequent.

• Shopping

• Speciality

• Convenience

• Unsought

Media publics do NOT include:

• radio and television

• newspapers and magazines

• social media

• government

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• competitive

• technology

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

• Publics

• Political environment

• Financial environment

• Cultural environment

Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers

• Marketing Environment

• Macroenvironment

• Microenvironment

• Management Environment

Which of the following is a social factor that influences consumer buying behavior?

• family

• life-cycle stage

• economic situation

• personality

• occupation