SPB Marketing Edition

Why is branding important?​

• A brand is more than just a logo. It’s an idea or perception that lives in the hearts and minds of people.

• It shapes me as an individual.

• By having a strong, unified brand we shape our audience perception and cultivate a personal connection with internal and external stakeholders.​

• Because I need to follow directions and I don't want to get called out for incorrectly submitting something from UH Branding.

This font is used for headers and titles. What font am I? Some might even say I'm the bold one of the group. Think of me as Gaga's shadow.

My friends like to call me the Beyoncé of the UH Branding typography group. What font am I?

What purpose is Milo used for?

• Large blocks of text

• Headers/Titles

• Sub-headers

• Formal events

What purpose is Crimson used for?

• Large blocks of text

• Headers/Titles

• Sub-headers

• Formal events

Which is NOT a PRIMARY color within UH Branding?

• Red

• Cream

• White

• Brick

• Teal

How many versions of the Interlocking UH are there?

• One

• Six

• Two

• Four

What logos must be included on all marketing/promo items?

• UH Interlocking

• Get Involved

• SPB Logo

• The President Khator Stamp

Which is NOT a Secondary Brand color within UH Branding?

• Brick

• Green

• Mustard

• Black

• Slate

Which is NOT a Tertiary Brand color within UH Branding?

• Chocolate

• Forest

• Ocher

• Red

• Black