VM Unit 1

__________is an important tool used by visual merchandisers.

• Advertising

• Branding

• Marketing

• Personal selling

Which stage in the consumer buying process involves evaluating the experience to determine whether it is satisfactory or not?

• Need recognition

• Information search

• Post-purchase evaluation

• Evaluation of alternatives

Which season should a visual merchandiser use light-coloured merchandise?

• Fall

• Spring

• Summer

• Winter

When arranging store displays, products should be displayed in proportion to

• Price turnover

• Profit margin

• Stock category

• Stock turnover

When displaying merchandise on wall fixtures, best-selling lines should be placed at _____ level.

• Top

• Bottom

• Above eye

• Below eye

_________ is an example of internal image.

• Advertising

• Location

• Merchandise

• Employee service

In which store layout do the fixtures run in parallel lines?

• S-plan

• Boutique

• Grid-flow

• Free-flow

A ______________ carried one product line with a wide assortment within the line.

• department

• supermarket

• specialty store

• department store

The ______ factor is when we give special emphasis to some special aspect of the product.

• Co-ordination

• Dominance

• Emphasis

• Merchandise

Products must be displayed to reflect the shoppers’ _________.

• Needs and preferences

• Needs and shopping budget

• Needs and shopping locations

• Needs and shopping behaviour