Chapter 12 -Marketing MIX PRODUCT
Authored by Mazen Nasr
Business
10th Grade
Used 14+ times
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing decisions that are made for all products.
Marketing mix
Marketing
Market research
Branding
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Giving a product a distinct and recognizable identify.
Marketing mix
Branding
Brand loyalty
Packaging
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A factor about a product that competitors’ products do not have.
Brand loyalty
Four Ps
Unique selling position (USP)
Marketing mix
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identifying customer wants and satisfying them profitably.
Market research
Marketing mix
Marketing
Branding
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A term which is used to describe all the activities which go into marketing a product or service. These activities are often summarised as the four Ps (4Ps) – Product, Price, Place and Promotion.
Marketing mix
Marketing
Market research
Branding
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The right product at the right price with the right promotion in the right place.
Four Ps
Marketing
Market research
Product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A name, image or symbol that distinguishes a product from competitors’ products.
Product
Brand
Brand loyalty
Brand image
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