Commercialisation and Technology in Sport

Which of these are main groups involved in Commercialisation in sport?

• Sport

• Media

• Money

• Sponsors

The relationship between elite sport, the media and sponsorship is known as the ??????

The Golden Triangle represents what side of sport?

• Ethical

• Commercial

• Health

• Fitness

Which of these is an example of the Golden Triangle in action?

• An amateur football club is given a new kit by a nearby supermarket and wears it for a photo in the local newspaper

• A school receives funding from the National Lottery to build a new sports hall and posts the news on it's website

• Some children complete a sponsored silence to raise money to buy table tennis equipment for their youth club

Below are some influences of the media. Please tick the answers which show a positive media influence

• Provide examples of skills and tactics

• Give sport a high status in society

• Alter competition rules and traditions

• Promote healthy active lifestyles

• Dictate event schedules and availability

Below are some influences of the media. Please tick the answers which show a negative media influence

• Make certain sports more fashionable

• Undermine people's confidence and careers

• Incite distrust and prejudice between groups

• Reduce spectator attendance at live events

• Generate revenue for charity

Which of these are types of sponsorship?

• Individuals

• Teams and Clubs

• Sports

• Business

• Events

Which of these is a sponsorship disadvantage for SPORT?

• Raises awareness of their company or brand

• Uncertain investment

• A performer can become reliant on a particular sponsor

• Events are cancelled meaning loss of earnings

The benefit 'advertises products and services' is a benefit for who??

Technology in sport can help improve which areas? (Tick all correct answers)

• Health, wellbeing, fitness (wearable cardiovascular devices)

• Technique and tactics (performance analysis software)

• Equipment (cambered wheels in basketball)

• Clothing and footwear (Cricket helmets are lighter)

• Facilities/playing surfaces (4g pitches)