Commercialisation in Sport

Commercialisation is known as...

• ...the act of making something available for cheaper than competitors, with the aim of making a profit

• ...the act of making something available for sale, with the aim of making a profit

• ...the act of making something available for purchase, with the aim of making a profit

• ...the act of buying something available for purchase, with the aim of making a profit

Media and Business combine with Sport to form...

• ...the Golden Circle

• ...the Golden Triangle

• ...the Golden Three

• ...the Golden Triad

Sponsorship is defined as:

• Financial support from an external benefactor

• Promoting a product through various formats

• A form of public support or approval

• Financial gain through sales

The Golden Circle are the three elements:

• Profit, Business and Media

• Media, Business and Sports Clubs

• Media, Clubs and Players

• Business, Sport and Media

Which of these doesn't fit within the sport element of the golden circle

• Players

• Clubs

• Spectators

• Performers

TV companies pay to broadcast elite matches and this money is used to pay the wages of players - True or False?

• True

• False

BSkyB encouraged the premier league to form in 1992, why did they do this?

• More profit from broadcasting elite games

• BSkyB could bid for the rights to broadcast elite games

• BSkyB had a strong hold on the football empire

• BSkyB wanted to create elite level football

Media influence has a positive impact on sport, select the correct advantages to a sport.

• Increase in grassroots participation

• Increase in money to develop sport

• A sponsor's name is linked with the success of the team/player

• Scheduling to suit supporters

• More competition leads to more training demands

Media influence has a positive impact on players, select the correct advantages to players

• Higher wages

• Role models are formed

• More competition leads to more opportunities to compete

• Sponsor's dictate a player's behaviour

• More money to support player development

Media influence has a positive impact on spectators, select the correct advantages to spectators

• Commentary is available for home viewers

• Rules are changed to meet requirements

• Media spotlight increases player pressure

• Player mistakes become front page news

• Scheduling makes live viewing difficult