online marketing

Percentage of marketing executives who use social media in marketing strategies (marketing mix).

• 30%

• 50%

• Over 70%

• Over 90%

You intend to start a YouTube video series offering helpful tips related to your category (eg beauty care). Which marketing goal should you focus on?

• Improve sales for your brand

• Generate more virality

• Educate and engage your subscribers

• Promote your company's leadership

• Advertise your products

Unlike traditional media, customers and others can use social media to:

• communicate directly with businesses and organizations.
• avoid receiving any kind of promotional message. 

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

What is the highest online spending day of the year in the U.S.?

• Black Friday

• Cyber Monday

• Christmas Eve

• Thanksgiving Day

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services