External Factors

Considers how government intervention can affect the company.

• Economic

• Political

• Social

• Legal

This factor considers the market´s desires and needs. Some examples of characteristics to observe are demographics, religion, beliefs, among others.

• Legal

• Economic

• Environmental

• None of the above

An external factor that refers to how innovation and development are evolving and the impact that has on the industry.

• Social

• Legal

• Environmental

• Technological

Customer protection laws, copyright, patents, health and safety requirements are some examples of:

• Legal

• Political

• Social

• None of the above

Unemployment rates, inflation rates, interest rates are some examples of what factor:

• Political

• Social

• Legal

• Economic

What do you remember about the law of supply and demand?

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