Packaging

Which one of the following is not part of the Marketing Mix

• Product

• Price

• Production

• Place

A brand name is

• a unique name that separates it from other brands

• a name on a cheap product

• a name on an expensive product

• an expensive marketing operation

Brand loyalty is :

• choosing different brands

• choosing the same brand again and again

• choosing a competitors brand

• choosing your own brand

USP means

• unique sales people

• Under service point

• unique selling package

• Unique selling point

the term clicks (mouse with computer) and bricks (building ) means:

• increase brand awareness

• a term used for packaging

• a term used to promote sales

• online selling and physical store presence

Environmentally friendly products in packaging are increasing

• True

• False

Packaging targeting kids should :

• Be colourful and fun

• Have a lot of information

People who are into their health and fitness want packaging that:

• is colourful and attractive

• focuses on the ingredients

• is fun

• is expensive

Paper products are good for the environment

• No

• Yes

Choose three functions that packaging should include;

• Protect the product

• Promotes the brand image

• The cost of Production

• Eye catching