Segmentation

Segmentation

University

10 Qs

quiz-placeholder

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Segmentation

Segmentation

Assessment

Quiz

Other

University

Hard

Created by

Zsuzsanna Szalkai

Used 35+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ________ consists of a group of customers who share a similar set of needs and wants.

vertical marketing system

market basket

market share

market segment

market level

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of selecting one or more market segments to enter is called market ________.

targeting

dominance

positioning

segmentation

research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.

market research

market positioning

marketing effectiveness

market segmentation

market dominance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

demographic

psychographic

geographic

cultural

behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.

loyalty status

behavioral occasions

user status

psychographic lifestyle

readiness stage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.

life stage

age

behavior

user status

income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

niche

mass

guerrilla

segmented

differentiated

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