Segmentation

Segmentation

University

10 Qs

quiz-placeholder

Similar activities

PLANE TABLE SURVEYING

PLANE TABLE SURVEYING

University

15 Qs

Materials science

Materials science

University

15 Qs

PHP Beginners Quiz

PHP Beginners Quiz

University

15 Qs

Guess the anime

Guess the anime

KG - Professional Development

6 Qs

Ant science

Ant science

5th Grade - University

11 Qs

Drug For Anti-Hypertension

Drug For Anti-Hypertension

University

11 Qs

DCIT Week 1 Quiz

DCIT Week 1 Quiz

University

10 Qs

Facility Layout Type

Facility Layout Type

University

13 Qs

Segmentation

Segmentation

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Zsuzsanna Szalkai

Used 35+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ________ consists of a group of customers who share a similar set of needs and wants.

vertical marketing system

market basket

market share

market segment

market level

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of selecting one or more market segments to enter is called market ________.

targeting

dominance

positioning

segmentation

research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.

market research

market positioning

marketing effectiveness

market segmentation

market dominance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

demographic

psychographic

geographic

cultural

behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.

loyalty status

behavioral occasions

user status

psychographic lifestyle

readiness stage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.

life stage

age

behavior

user status

income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

niche

mass

guerrilla

segmented

differentiated

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?