Segmentation

Quiz
•
Other
•
University
•
Hard
Zsuzsanna Szalkai
Used 35+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ________ consists of a group of customers who share a similar set of needs and wants.
vertical marketing system
market basket
market share
market segment
market level
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of selecting one or more market segments to enter is called market ________.
targeting
dominance
positioning
segmentation
research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.
market research
market positioning
marketing effectiveness
market segmentation
market dominance
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.
demographic
psychographic
geographic
cultural
behavioral
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.
loyalty status
behavioral occasions
user status
psychographic lifestyle
readiness stage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.
life stage
age
behavior
user status
income
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.
niche
mass
guerrilla
segmented
differentiated
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