Entry modes in International Marketing Hollensen

Which is not part of Desired Mode Characteristics

• Risk

• Control

• Flexibility

• Competitiveness

Small firm size influences in the direction of

• Hierarchical mode

• Intermediate mode

• Export mode

If intensity of competition is seen as very high, this points in the direction of

• Externalization

• Internalization

Which mode of export refers to a manufacturer’s use of independent export organizations located in its own country (or a third country)?

• Indirect export mode

• Direct export mode

• Cooperative export

Piggyback export mode can be described as

• an export set up where firms use a bigger partner in the foreign market for down-stream functions

• An indirect mode of export which entails an inexperienced firm ‘riding’ on the capabilities of a larger company already experienced in foreign markets

• an export set up where firms use a bigger partner in the foreign market for up-stream functions

• Small firms being bought by a bigger home market firm (the "Piggybacker") when they have proven succesful in foreign markets

What is contract manufacturing

• The company manages its entire value chain in the foreign market except for contracting logistics

• When a local (foreign) lawyer helps prepare contracts with agents or distributors

• The production is made by a foreign firm; the rest of the value chain is taken care of by the company itself

• When a foreign firm decides to outsource its down-stream functions to an external partner

When working with Franchising and/or Licensing the difference is that

• When licensing the foreign firm does not handle marketing

• When licensing the foreign firm handles marketing

• When franchising the foreign firm does not handle marketing

• When franchising the foreign firm handles marketing

Which mode is franchising

• Export mode

• Intermediate mode

• Hierarchical mode

What does Ethnocentric orientation mean

• The company views regions as unique and seeks to develop an integrated regional strategy

• The company assumes that its home country is superior to the rest of the world

• The company views the entire world as a potential market and strives to develop integrated world market strategies

• The company assumes that each country in which the company does business is unique

What term could refer to an equity partnership between two or more partners

• X coalition

• Y coalition

• Joint venture

• Licensing