Mktg 1A MidTerm Quiz Review Qs 41-80

Less affluent countries are more susceptible to ethnocentric management orientations.

• True

• False

Economic sanctions are more restrictive than trade sanctions.

• True

• False

The diversification strategy is a superior global marketing strategy to market development.

• True

• False

Diversity is an obstacle all marketers face.

• True

• False

Facebook was created to be a marketing and advertising tool.

• True

• False

International trade began in the 18th century.

• True

• False

Twentieth-century sports marketing efforts focused primarily on female fans.

• True

• False

The Internet has created a new market for companies.

• True

• False

A marketplace without geographic borders is referred to as which of the following?

• A global marketplace

• A differentiated marketplace

• An undifferentiated marketplace

• A multicultural marketplace

Corporations with suppliers, vendors, and customers all over the globe are referred to as

• global corporations.

• international corporations.

• multinational corporations.

• multicultural corporations.