Pre-test Selling Sponsorships

What is the main benefit sport/event organizations seek to gain from partnerships with sponsors?

• Sponsorship fees

• Better business relationships

• Free advertising

• Free equipment

What benefit does a value in kind (VIK) arrangement provide to a sport/event organization?

• Discounted services or products

• Reduced competition

• Free advertising

• Exclusive sponsorship

When sport/event organizations seek sponsors who will exploit the sponsorship, what benefit are they seeking to gain?

• Competition

• Exclusive sponsorship

• Sponsorship fees

• Free advertising

Why would a bicycle manufacturer seek to sponsor a competitive cycling event?

• To reduce production costs

• To reach its target market

• To provide free merchandise

• To pay sponsorship fees

Why do some companies seek sponsorships that provide hospitality opportunities?

• To entertain clients

• To get free advertising

• To increase brand awareness

• To reduce competition

If an auto manufacturer is presented with the opportunity to be the only auto manufacturer permitted to sponsor an event, what type of sponsorship has it been offered?

• Nonexclusive

• Exclusive

• Ownership

• Public relations

When a sponsor’s name becomes part of the event name, what type of sponsorship has the sponsor been given?

• Hospitality

• Nonexclusive

• Title

• Exclusive

How do sport/event organizations prefer to offer sponsorship proposals?

• By mail

• By email

• By phone

• In person

Why is it important to prepare ahead of time for a sponsorship proposal presentation?

• So you can present a professional image

• So you will have enough time to relax

• To ensure the sponsor accepts the proposal

• To make sure you offer a legally binding contract

What is a good way for a sport/event organization to convince a company to accept a sponsorship proposal?

• Explain sponsorship benefits

• Provide customer demographics

• Share annual financial reports

• Ask how much they can contribute