Marketing Terms

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

Describes where the product will be available and includes logistics, location, and channels of distribution

• Place

• Product

• Promotion

• Price

This is directly offered to the customer

• Place

• Product

• Promotion

• Price

When there is communication and selling of products to potential customers, this is called

• Product delivery

• Pricing

• Product Development

• Promotion

The amount of money that a customer is willing to pay is called...

• discretionary income

• disposable income

• price

• profit margin

The person who makes the buying decision is...

• a consumer

• a customer

• a marketer

• a strategist

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

All people who share similar needs and wants and who have the ability to purchase a given product are called a 

• Market
• Kingdom
• Book Club
• Denomination