
Marketing Terms
Authored by Evan Imgrund
Business
9th - 12th Grade
Used 4+ times

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14 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Describes where the product will be available and includes logistics, location, and channels of distribution
Place
Product
Promotion
Price
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
This is directly offered to the customer
Place
Product
Promotion
Price
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When there is communication and selling of products to potential customers, this is called
Product delivery
Pricing
Product Development
Promotion
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The amount of money that a customer is willing to pay is called...
discretionary income
disposable income
price
profit margin
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The person who makes the buying decision is...
a consumer
a customer
a marketer
a strategist
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
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