Sports and Entertainment Marketing Vocabulary

Marketing which focuses on promotion of sports events as well as the promotion of other products & services

Part of sports marketing includes actually marketing the team.

Branch of marketing that uses entertainers to promote or sell a brand or product.

Using an entertainer to "sell" a product is entertainment marketing.

Place where they hold organized events -concerts, conferences, athletic events, etc.

State Farm Arena is an example of a venue.

Person involved in the LEGAL business of reselling tickets.

Person who acts as a business manager for athletes or entertainers is an

A scalper is the cheapest & most legal way to get tickets.

A person who illegally resells tickets at a large or quick profit is a