Sports and Entertainment Marketing Vocabulary

Marketing which focuses on promotion of sports events as well as the promotion of other products & services

• Pathways in Marketing

• Sports Marketing

• Atlanta Elite

• Sports Training

Part of sports marketing includes actually marketing the team.

• True

• False

Branch of marketing that uses entertainers to promote or sell a brand or product.

• Elite Marketing

• Entertainment Makeup

• Entertainment Marketing

• Education Marketing

Using an entertainer to "sell" a product is entertainment marketing.

• True

• False

Place where they hold organized events -concerts, conferences, athletic events, etc.

• venue

• view

• lantern

• pathway

State Farm Arena is an example of a venue.

• True

• False

Person involved in the LEGAL business of reselling tickets.

• Ticket Broker

• Ticket Punch

• Captain

Person who acts as a business manager for athletes or entertainers is an

• mascot

• referee

• apple

• agent

A scalper is the cheapest & most legal way to get tickets.

• True

• False

A person who illegally resells tickets at a large or quick profit is a

• scalper

• stockbroker

• store

• stock