Functions of Marketing/Utility Test

A retail employee puts a pair of shoes on a customer and asks how they feel.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

• Marketing Information Management
• Product Management
• Selling
• Promotion

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 

• Marketing Information Management
• Market Planning
• Promotion
• Product Management

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

• Distribution
• Product Management
• Market Planning
• Marketing Information Management

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.

• Market Planning
• Product Management
• Marketing Information Management
• Distribution

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

Wanda is starting a new restaurant and has decided to give samples at church every Sunday to get feedback

• Promotion

• Marketing Information Management

• Product Management

• Selling