
Conceptos básicos de Publicidad
Authored by Paula Ortiz
Other
University
Used 5+ times

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
1. ¿Qué es marketing?
Proceso social y directivo
Actividades para lograr vender
Estrategia empresarial que ayuda a la rentabilidad
Ninguna de las anteriores
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
2. La publicidad es una variable de la mezcla de comunicación
Falso
Verdadero
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
3. La publicidad es:
Una técnica para promocionar productos
El arte de convencer
comunicación integral de marketing
un proceso para satisfacer necesidades y deseos
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
4. Una de las siguientes opciones NO es un enfoque de la publicidad:
De causa
Servicio público
Organizaciones no gubernamentales
Comercial
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
5. Una campaña publicitaria es una serie coordinada de anuncios, basadas en una estrategia global y un insight del público objetivo.
Verdadero
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. El brief creativo es lo mismo que el plan estratégico de comunicación.
Verdadero
Falso
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
7. Uno de estos elementos NO hace parte del brief creativo:
Matriz DOFA
Producto
Competencia
Requisitos de medios
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
12 questions
IS - DAS - SOCASIS - Sem 4
Quiz
•
University
10 questions
Curso de inducción
Quiz
•
University
12 questions
Prueba_1er parcial
Quiz
•
9th Grade - University
10 questions
CADENA DE CUSTODIA ICJEO
Quiz
•
University
10 questions
Les verbes: Être et Avoir
Quiz
•
KG - Professional Dev...
11 questions
cinesioterapia
Quiz
•
University
10 questions
Masa y Poder Quiz
Quiz
•
University
10 questions
FUNCIONES DEL DOCENTE
Quiz
•
University
Popular Resources on Wayground
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
20 questions
Main Idea and Details
Quiz
•
5th Grade
20 questions
Context Clues
Quiz
•
6th Grade
15 questions
Equivalent Fractions
Quiz
•
4th Grade
20 questions
Figurative Language Review
Quiz
•
6th Grade
Discover more resources for Other
12 questions
IREAD Week 4 - Review
Quiz
•
3rd Grade - University
23 questions
Subject Verb Agreement
Quiz
•
9th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
7 questions
Renewable and Nonrenewable Resources
Interactive video
•
4th Grade - University
5 questions
Poetry Interpretation
Interactive video
•
4th Grade - University
19 questions
Black History Month Trivia
Quiz
•
6th Grade - Professio...
15 questions
Review1
Quiz
•
University
15 questions
Pre1
Quiz
•
University