Inbound Marketing

What is Inbound Marketing?

• It's about outwardly pushing a business’s offering.

• It's a method of placing online advertising everywhere.
  

• It's the process of helping potential customers find your company.

What is it that stands up, but grows down?

• Lamp

• Rain

• Candle

• Tree

What does not make part of Inbound Marketing?

• Blogging

• Email Marketing

• Webinar

• TV Commercials

What goes up but never comes down?

• Temperature

• Cloud

• Age

• Balloons

What is Outbound Marketing?

• It's when you connect with what they are looking for and solves problems they already have

• It's when you attract customers by creating valuable content

• It's promoting a product through continued paid advertising and promotions

What is always coming, but never arrives?

• Love

• Tomorrow

• Time

• Rain

What are the 3 Key Stages in the Inbound Marketing Funnel?

• Consideration, Purchase, Review

• Awareness, Consideration, Decision

• Awareness, Purchase, Engagement

What has to be broken before you can use it?

• A candle

• A sponge

• An egg

• A promise

What company popularized Inbound Marketing?

• The Coca-Cola Company

• Slack

• Ferrari

• Hubspot