LO4 Advertising Methods

Describe the purpose of advertising

• To inform customers about the goods or services you sell and to persuade them to buy your product.

• To find out information about the market in which the business operates

This advertising method is often used by local businesses such as takeaways to promote their menus

• Magazines

• Radio

• Newspaper

• Leaflets

This advertising method allows adverts to placed either daily or weekly. National ______________ are more expensive than local _____________.

• Magazines

• Radio

• Newspapers

• Leaflets

This advertising method makes use of facebook, instagram etc to advertise goods or services, often with competitions to attract potential customers

• Social media

• Radio

• Newspapers

• Leaflets

This advertising method can reach a local, national and worldwide audience.

• Social media

• Radio

• Newspapers

• Leaflets

This advertising method allows businesses to create adverts in specialist publcations on a weekly or monthly basis, aimed at specific target markets.

• Social media

• Radio

• Magazines

• Leaflets

Describe an advantage of using leaflets to advertise goods or services

• Are often thrown away once read by customers

• Peak listening times 7-9am and 5-7pm are often expensive

• Local radio adverts are cheap and easy to produce

• Cheap for businesses

Describe a disadvantage of using leaflets to advertise goods or services

• Are often thrown away once read by customers

• Peak listening times 7-9am and 5-7pm are often expensive

• Local radio adverts are cheap and easy to produce

• Cheap for businesses

Describe an advantage of using radio to advertise goods or services

• Are often thrown away once read by customers

• Peak listening times 7-9am and 5-7pm are often expensive

• Local radio adverts are cheap and easy to produce

• Cheap for businesses

Describe a disadvantage of using radio to advertise goods or services

• Are often thrown away once read by customers

• Peak listening times 7-9am and 5-7pm are often expensive

• Local radio adverts are cheap and easy to produce

• Cheap for businesses