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Using Marketing Research

Authored by Tracie Crowley

Business

9th - 12th Grade

Used 22+ times

Using Marketing Research
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information already collected for another purpose that can be used to solve the current problem

Primary Data

Secondary Data

Market Research

Population

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the people in the group the company is interested in studying

Primary Data

Secondary Data

Market Research

Population

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Everyone in the population has an equal chance of being selected

Population

Sample

Random Sampling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information collected for the first time to solve the problem being studied

Primary Data

Secondary Data

Market Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A smaller group selected from the population

Primary Data

Sampling

Market Research

Population

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales reports, Consumer Reports Magazine, government reports

Primary Data

Secondary Data

Sampling

Population

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which demonstrates the correct order and steps in the research process:

Define a Problem, Develop Data Collection Procedure, Gather Information Propose a Solution

Analyze the Situation, Propose a Solution, Develop Data Collection Procedure, and Gather info

Define problem, analyze situation, develop data collect procedure, gather info, and propose a solution

Define the problem, analyze situation, gather information, develop data collection procedure, and propose a solution

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