Marketing - Product

At what stage of the product lifecycle are your sales at their highest?

• Introduction

• Growth

• Maturity

• Decline

At what stage in the product lifecycle are your promotion costs highest?

• Introduction

• Growth

• Maturity

• Decline

In the stages of product development a working example of the product is created, what is this called?

• Tester

• Prototype

• Trial Product

• Prototest

In the stages of product development when you trial your product to gain feedback what is this known as?

• trial feedback

• proto testing

• test marketing

• research marketing

A brand is a business name that is instantly...

• recognisable

• heard

• paid for

• learned

Which is not a benefit of having a brand name

• encourages brand loyalty

• easy to introduce new products

• higher prices can be changed

• it is expensive to create and market a brand name

Which is not a disadvantage of having a brand name?

• brands can be copied with fake imitation products

• it is expensive to create and market a brand

• gives the company a good reputation and image

• if one product in the brand is tarnished the whole brand is impacted

Own brand products give customers more choice and value for money but they can give the appearance of lower.....products

To prevent your product going into decline in the stage of the product lifecycle the business must create........strategies

The marketing mix is made up of....

• product, pottery, place, promotion

• product, price, plant, promotion

• product, price, place, predictions

• product, price, place, promotion