research 2021 chapter 3

A roadmap for conducting research is

• research design

• research map

• research blueprint

• research approach

Answer explanation

A research design is a framework or blueprint for conducting the marketing research project.

Which of the following is not a classification of research design?

• Exploratory

• Descriptive

• Causal

• Conjunction

Answer explanation

Which of the following is/are true for exploratory research?

• Sample is small and nonrepresentative

• Data analysis is qualitative

• Findings are tentitive

• All of the above

Which of the following is/are true for conclusive research?

• Data analysis is qualitative

• Findings are tentitive

• Findings used as input into decision making

• All of the above

Which of the following is a method for exploratory research?

• Observation

• Survey

• Experiment

• Secondary data analysis

Answer explanation

žSurvey of experts

žPilot surveys

žSecondary data analysis

žQualitative research

Which of the following kind of secondary data can be both internal and external?

• customer data bases

• syndicated services

• social media

• government

Answer explanation

Experiments is the method for which research design?

• Causal

• Descriptive

• Exploratory

• Qualitative

Case study method is used for which type of reserach design?

• Exploratory

• Descriptive

• Causal

• Conclusive

Which type of research design describes the market characteristics or functions?

• Exploratory

• Descriptive

• Conclusive

• Causal

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time

• True

• False