
research 2021 chapter 3
Authored by Gülberk Gultekin Salman
Business
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A roadmap for conducting research is
research design
research map
research blueprint
research approach
Answer explanation
A research design is a framework or blueprint for conducting the marketing research project.
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is not a classification of research design?
Exploratory
Descriptive
Causal
Conjunction
Answer explanation
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is/are true for exploratory research?
Sample is small and nonrepresentative
Data analysis is qualitative
Findings are tentitive
All of the above
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is/are true for conclusive research?
Data analysis is qualitative
Findings are tentitive
Findings used as input into decision making
All of the above
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is a method for exploratory research?
Observation
Survey
Experiment
Secondary data analysis
Answer explanation
Survey of experts
Pilot surveys
Secondary data analysis
Qualitative research
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following kind of secondary data can be both internal and external?
customer data bases
syndicated services
social media
government
Answer explanation
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Experiments is the method for which research design?
Causal
Descriptive
Exploratory
Qualitative
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