Marketing is the process of ________________ a product or service.
Role/Importance of Marketing

Quiz
•
Business
•
9th - 12th Grade
•
Hard
R White
Used 20+ times
FREE Resource
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
financing
promoting
developing
analyzing
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Successful marketing involves developing a plan that focuses on ALL EXCEPT:
analysis of the competition
industry and market research
deep understanding of targeted customers
financial goals
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A company might explain to a journalist why its products are unique & the journalist might write a blog post that generates interest. This description is an example of:
public shaming
public relations
advertising
branding
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Product comparison with the competition is crucial. Which is the MOST important factor to consider?
lower price
better quality
important features
All of the choices
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is NOT one of the 4 Ps?
Packaging
Promotion
Price
Place
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Another name for the 4 Ps is
Marketing concept
Marketing mix
Target marketing
Marketing Schema
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
____________________________ refers to a company’s ability to produce a product or service at a lower cost than its competitors.
Competition breakthrough
Market breaking
Cost advantage
Differential advantage
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