Role/Importance of Marketing

Role/Importance of Marketing

9th - 12th Grade

18 Qs

quiz-placeholder

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Role/Importance of Marketing

Role/Importance of Marketing

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

R White

Used 20+ times

FREE Resource

18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Marketing is the process of ________________ a product or service.

financing

promoting

developing

analyzing

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Successful marketing involves developing a plan that focuses on ALL EXCEPT:

analysis of the competition

industry and market research

deep understanding of targeted customers

financial goals

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A company might explain to a journalist why its products are unique & the journalist might write a blog post that generates interest. This description is an example of:

public shaming

public relations

advertising

branding

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Product comparison with the competition is crucial. Which is the MOST important factor to consider?

lower price

better quality

important features

All of the choices

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is NOT one of the 4 Ps?

Packaging

Promotion

Price

Place

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Another name for the 4 Ps is

Marketing concept

Marketing mix

Target marketing

Marketing Schema

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

____________________________ refers to a company’s ability to produce a product or service at a lower cost than its competitors.

Competition breakthrough

Market breaking

Cost advantage

Differential advantage

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