Elements of a Business Plan

__________________ is normally presented as the first part the business plan but is the last part of the business plan normally written.

• Objectives

• Executive Summary

• Business Opportunity

• Financial forecast

______________________ refers to the traits of the market population eg. Age, whether male or female, or whether they live in urban or rural areas

• SWOT analysis

• Target Market

• Demographic characteristics

• Prospective customers

List TWO details which are included in the operational plan

This section explains what what product or service will be offered by the business and what makes it stand out.

• Financial Forecast

• Operational Plan

• Business Opportunity

• Marketing Plan

What are THREE details which are included in the Marketing Plan of the business plan?

_____________________ describes the projected sales, revenue and costs of the business, and is normally a point of focus for potential investors.

• Feasibility

• Financial Forecast

• Marketing Plan

• Executive Summary

_____________________ sets out the objectives of the business, as well as details about the day-to-day running of the business.

• Marketing Plan

• Business Opportunity

• Operational Plan

• Financial Forecast