Public Relations -unit 5

Who created the first press release?

• Everold Lee

• Ivy Lee

• Lee Chin

• Insam Lee

The other name of Press Release is ...

• Controversy Letter

• Letter of Acceptance

• News Release

• Product Release

The title of Press Release should be ..

• Long

• Absurd

• Concise

• Confusing

The skill that's needed in making Press Release is ...

• Listening

• Writing

• Speaking

• Reading

Quality photo are necessary for a press kit

• True

• False

Press kits can be broken down into ___ categories

• 4

• 5

• 6

• 2

A script _____ is an opening statement that peaks interest