Rational Choice Model

Rational Choice Voting is more prevalent as a result of.......

• Alignment

• Dealignment

The cost of rational choice voting is higher or lower, than for aligned voters?

• Higher

• Lower

Issue Voting is linked into which model?

• Department Store Model

• Petrol Station Model

• Supermarket model

What was the key issue at the last General Election?

• NHS

• Brexit

• Education

What three areas do voters make judgements on, in relation to Valence Voting?

• Competence, presentation and appearance

• Competence, trust and responsiveness

• Trust, kindness and reliability

When do Valence judgements become particularly important?

• When parties are ideologically similar

• When parties are ideologically dissimilar

When did Valence voting become more prevalent?

• During the Johnson years

• During the Thatcher years

• During the New Labour years

Does Rational Choice Voting make voting "more or less" predictable?

• More

• Less