SEM Test 1.06-3.01

What are royalties?

• A percentage of expected sales
• A percentage of actual sales
• A percentage of union dues
• A percentage of taxes

Which statement is true regarding sports marketing?

• Corporations sponsor sporting events to decrease their brand recognition.
• The distribution of licensed sports apparel is an effective way to create team and brand awareness.
• The use of high-profile athletes to endorse products does not increase brand recognition.
• Sports marketing encompasses only the radio and television media.

Athletes are often considered to be particularly effective promoting products related to which of their areas?

• Education
• Background
• Sport
• Lifestyle

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Financial accountability
• Brand awareness
• Image extension
• Market segmentation

Which is an example of a licensed product?

• NASCAR earrings
• Buick invitational golf tournament
• Converse shoes
• Wheaties cereal box featuring an athlete

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It usually increases spectator fan-base loyalty levels.
• It is the least expensive way to create name recognition.
• It reduces the need to engage in other promotional activities.
• It provides exclusivity and has potential to maximize exposure.

Which is the basis for the licensing process?

• The fans
• Manufacturing
• Trademarked property
• Sponsorship

Mask Co. set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had NOT paid sponsorship fees. This is an example of which type of marketing?

• Target

• Ambush

• Direct

• Internet

If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor?

• dynamic

• large business

• sole

• exclusive

NASCAR fans demonstrate brand recognition by listing the sponsors on the car or clothing of their favorite driver.

• Ambush Marketing

• Contract

• Brand Recognition

• Sponsor