Marketing Chapter 23

Buyers can be encouraged to purchase new merchandise by offering extra dating.

• true

• false

A national chain engages in centralized buying in order to save money and present a unified image to its customers.

• true

• false

A purchasing manager does not review the master production schedule.

• true

• false

Resellers evaluate want slips to determine if requests are warranted.

• true

• false

Three types of purchase situations include: new task purchases, modified rebuy, and straight rebuy.

• true

• false

What figure is the basis for all other sales projection figures in a merchandise plan?

• planned reductions

• BOM stock

• planned sales

• planned purchases

Skaterz World wants to reduce its planned reductions by 5% from last year's figure of $700. What would be the planned reduction amount for this year?

• $59.50

• $665.00

• $595.00

• $255.50

Materials requirement planning for industrial markets is part of what overall business activity?

• goal-setting

• purchasing

• production planning

• supplier selection

Arabesque Dancewear store had $67,500 in sales during January and is BOM stock inventory was $135,000. What was its stock-to-sales ratio?

• 2

• 2.5

• 2.75

• 1.5

What type of purchasing situation would be regularly ordering staple goods from a familiar vendor?

• modified-rebuy

• straight-rebuy

• new-task purchase

• wholesale purchase