Promotion - Marketing Mix

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Define the term 'public relations'

• Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
• Relationship between a business and its commercial partners.  This relationship is really important.

Which strategy is not included within a businesses overall promotional mix?

• Advertising
• Sales promotions
• Direct marketing
• Creating a business plan

One of the aims of promotion is to:

• lower the price of the product
• update the product
• inform consumers about the product
• to lower the costs of producing the product

Which of the following is an advantage of television advertising?

• It is cheaper than most other forms of advertising.
• It can be used to give the consumer product information.
• It can be aimed at audiences at different times of the day.
• All members of the target audience will see the adverts

If a toy retailer wants to inform potential consumers of its large product range. It would use:

• billboards and posters
• children’s television
• evening radio programmes
• national newspapers

A firm is set to launch a new high energy sports drink. Which method of promotion would it use?

• national television advertising during the Olympic Games
• sports magazines with a national coverage
• national newspapers
• a local radio station

Which of the following is an example of sales promotion?

• advertising a new product on television
• using specialist magazines to advertise the product
• billboards and posters
• special offers and free gifts

One of the advantages of sales promotion is that it:

• encourages consumers to buy the product more often
• informs the public of a new product
• allows the firm to lower the price
• does not cost the firm anything, unlike advertising.