STP Marketing

What is STP Marketing

• segmentation, targeting, and positioning

• segmenting, telling, positioning

• selling, targeting, and positioning

• segmentation, targeting, and posting

What is the term for the process of dividing a total market into subgroups so that each group consists of buyers and users who share similar characteristics, but who are different from those in the other groups?

• niche marketing

• market targeting

• market positioning

• market segmentation

What are the criteria for designing workable marketing segments?

• substantial, marketable, accessible, realistic and targetable

• discrete, measurable, viable, appropriate, and sustainable

• discrete, measurable, accessible, timing and suatainable

• specific, measurable, achievable, relevant and timed

What is undifferentiated marketing?

• custom marketing

• mass marketing

• target marketing

• niche marketing

Loyalty status is an example of which type of segmentation variable?

• psychographics

• demographics

• behavioural

• geographics

Dividing the tourist market into domestic tourists and foreign tourists is an example of

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentation

When a hotel designs an advertising program to attract "all comers" to select and stay in the hotel, this is an example of

• differentiated marketing

• undifferentiated marketing

• concentrated marketing

• niche marketing

Hospitality professionals can easily identify their property’s target market using;

• Pre and post-stay surveys

• Online reviews

• Google analytics

• All of these

• None of these

What is the marketing term for how a target market perceives a brand in relation to competing brands?

• segmenting

• targeting

• positioning

• profiling

The philosophy of ______ is to identify market segments, evaluate attractiveness, select one or more, and develop products and marketing mixes tailored to each selected segment.

• mass marketing

• macro marketing

• target marketing

• all of the above

• none of the above