ABM 170 (IM) First Quiz

Which of the following does not belong to the group?

• Price

• Product

• Promotion

• Place

• Competition

It is an unconscious reference to one's own cultural values, experiences, and knowledge as basis for decisions.

• Ethnocentrism

• Self-Reference Criterion

• Adaptation

• Standardization

The performance of business activities designed to plan, price, promote, and direct the flow of company's goods and services to consumers or users in one than one nation for a profit.

• Agricultural Marketing

• Marketing Management

• International Management

• International Marketing

It refers to the notion that one's own culture or company knows best how to do things.

• Ethnocentrism

• Self-Reference Criterion

• Adaptation

• Standardization

A distinctive approach in strategic thinking in intenational marketing where it sees the world as one market and develops a standardized marketing strategy for the entire world.

• Ethnocentric or Domestic Marketing Extension Concept

• Polycentric or Multi- Domestic Marketing Concept

• Regiocentric Concept

• Geocentric Concept

A distinctive approach in strategic thinking in intenational marketing where management believes that each country is unique and allows each to develop own marketing strategies locally.

• Ethnocentric or Domestic Marketing Extension Concept

• Polycentric or Multi- Domestic Marketing Concept

• Regiocentric Concept

• Geocentric Concept

The forces in the firm's immediate environment which directly influence the firm's decisions and operations.

• Microenvironment

• Macroenvironment

• Domestic environment

• Foreign and global environment

The broader forces that affect the firm including factors such as political, legal, economic and social.

• Microenvironment

• Macroenvironment

• Domestic environment

• Foreign and global environment

It consists of factors like social, political, economic, legal and cultural prevailing in a foreign country.

• Microenvironment

• Macroenvironment

• Domestic environment

• Foreign and global environment

Which of the following factors does not belong to the group?

• International financial systems

• International agreements

• Cultural prevailings

• Regional economic groupings