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E II OBJ 4.02 MC

Authored by Andrea Cooper

Business

9th - 12th Grade

Used 2+ times

E II OBJ 4.02 MC
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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One reason why it is often important for businesses to conduct a competitive analysis is to identify

external threats

potential vendors

economic conditions

future employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an activity that a business performs when conducting a competitive analysis

Sets productivity goals

Monitors rivals' marketing strategies

Calculates income data

Develops selling procedures

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One way that a business can learn about its competitors' activities is by

developing product specifications

evaluation intranet efficiencies

reviewing secondary data

identifying communication barriers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competitive Analysis

strategy where you identify major competitors and research their products, sales, and marketing strategies

your direct competition; competitors that are targeting your same audience, have a similar product offering, or both

two or more businesses offer a different high-end or low-end version of your product or service to a similar market

activities a company undertakes to promote the buying or selling of a product or service

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary competition

strategy where you identify major competitors and research their products, sales, and marketing strategies

your direct competition; competitors that are targeting your same audience, have a similar product offering, or both

two or more businesses offer a different high-end or low-end version of your product or service to a similar market

activities a company undertakes to promote the buying or selling of a product or service

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary competition

two or more businesses offer a different high-end or low-end version of your product or service to a similar market

strategy where you identify major competitors and research their products, sales, and marketing strategies

your direct competition; competitors that are targeting your same audience, have a similar product offering, or both

activities a company undertakes to promote the buying or selling of a product or service

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