National 4/5 Marketing Revision Booklet 1

An example of a method of desk research is

• Interviews

• Newspapers

• Hall Tests

• Focus Groups

The growth phase of the product life cycle is when

• The product is researched and tested

• Customers are first becoming aware of the product.

• When sales are rising quickly as more customers are aware of the product.

• When the product is fully established. Sales have reached their peak/highest.

Quantitative research is when a business

• Speaks to large numbers of consumers to identify trends

• Speaks to a much smaller group of consumers, one to one discussions.

Desk research is

• Looking at research that already exists

• Carrying out research and obtaining information first hand

A benefit of field research is

• The information has been gathered for a specific purpose

• It takes time to gather and process the information

• It is fairly cheap to obtain because the information already exists

• The information is out of date

Which method of field research involves a selected group of people meeting and discussing a good/service

• Test Marketing

• Online Survey

• Focus Group

• Hall test

What are the 4p's of the Marketing Mix?

• Product, Price, Placement and Promotion

• Product, Price, Place and Promotion

• Product Placement, Price, Place and Promotion

• Product, Production, Place and Promotion

Niche marketing is when

• A gap in the market has been identified and little competition exists

• A large market which has a very large market segment

Which of the following is an example of field research?

• Hall Test

• Sales Records

• Trade Magazines

• All of the above

• None of the above