Unit 3 - Principles of Marketing in T&T - Quizizz 1

CIM stands for the (a)   Institute of Marketing

Which of these do the Chartered Institute of Marketing not aim to do:

• Support

• Develop

• Represent

• Create

Which of these definitions is the chartered institute of marketing' definition of marketing?

• Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably

• The action or business of promoting and selling products or services, including market research and advertising

How many factors are there in customer decision-making?

• 4

• 5

• 6

• 7

Which of these is not a factor in customer decision-making

• The credibility of the organisation

• Perception of value for money

• Product Knowledge

• Cost

Empathy is being able to (a)   and share emotions or feelings of another person

A customer is wanting to buy a holiday from a travel agent. THe advisor is asking lots of questions and gives a detailed review of potential destinations with advice about vaccines and currency.

Which factor have they met?

• Empathy and Listening

• Assurance of reliability and ability to meet expectations

• Effectiveness of communication

• Product Knowledge

Which of these companies did we look at for examples of customer charters?

• Easyjet

• FlyBe

• British Airways

• National Express

A customer has easily found contact details on a website and speaks to an advisor quickly about their query.

The factor that was met was the effectiveness of (a)  

A company responding to positive and negative reviews on review websites shows a willingness to respond to criticism and praise.

Which factor that influences the customer was this linked to?

• Perception for value for money

• Credibility of the organisation

• Effectiveness of Communication