Marketing Fundamentals

The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and

needs.

• geographic section

• marketing

• psychographics

• demographics

In SWOT what does "O" stand for?

• options

• opportunity

• oblong

• objective

The person who uses the product.

• customer

• consumer

• constable

• fan

Tim was at the grocery store buying food. The bread he usually buys is on the shelf. He decides to get rolls because it is a special occasion. Tim getting the rolls is a ________ not a ________

• need, want

• want, need

• opportunity, need

Nike aim is to appeal to athletes. This makes the athletes their __________________

• product

• strengths

• opportunity

• target market

• threat

Tangible items that satisfy customer’s needs and wants.

• services

• options

• segments

• goods

Intangible items that satisfy customer’s needs and wants.

• goods

• options

• services

• segments

A business approach that directs all marketing efforts towards satisfying customer’s wants and needs.

• target market

• targeting concept

• market segment

• marketing mix

Whether the item is name brand or not is dealing with the ______________ .

• price

• promotion

• product

• place

If the item has a guarantee or warranty it is which of the 4 P's of marketing?

• price

• promotion

• product

• place