Chapter 11 Questions

You identify the need for a product or service in the first step of the decision-making process.

• True

• False

Your friends, relatives, and coworkers rarely influence your buying decisions.

• True

• False

You should keep a written record of the information you collect on choices of products and services.

• True

• False

Spending patterns vary according to age and gender as well as within different stages of one's life.

• True

• False

Values and goals are intrinsic and change often.

• True

• False

Until basic needs are met, there is little need for other enhancements.

• True

• False

Natural resources are of great value and concern because they are limited - some cannot be replaced.

• True

• False

Selecting the best choice is the last step in the decision-making process.

• True

• False

The primary goal of advertising is to motivate consumers to purchase a product or service.

• True

• False

With company advertising, specific products or prices are not emphasized; the purpose is to convince you to retain loyalty to a store or to a company.

• True

• False