In US, the group of TV viewers most sought after by advertisers is

• women 18-34

• P18-49

• P2+

• men 25-54

This strategy shows programme of completely different appeal to pull viewers away from rivals channel

• blunting

• hammocking

• counterprogramming

• tentpoling

The strategy whereby programmers believe the lead-off programme sets the tone for the evening

• Leading in

• Stacking

• Bridging

• Anchoring

Which of the following is NOT an example of "stunting"?

• Swopping a series to a new timeslot for good

• Scheduling an extended episode for the week

• Featuring a big name guest star in an episode

• None of the above

This is a strategy used to match competitor with programme of identical appeal

• Blunting

• Counterprogramming

• Stunting

• Supersizing

The strategy to place promising new show between a pair of established titles is

• Doubling

• Tentpoling

• Bridging

• Hammocking

This refers to scheduling the same ad on all cable channels at the same time.

• Marathon

• Blocking

• Roadblocking

• Rotation

Which of the following strategy is often used by online media streaming companies/channels?

• Personalisation Strategy

• Release Strategy

• Categorisation Strategy

• All of the above

The most important ingredient in making a radio daypart distinct is the

• Music

• DJs

• Station Image

• Broadcast hours

A programmer can consider this option if a show does not work in a timeslot

• Rely on promotion

• Substitute shows from inventory

• Buy a new programme

• All of the above