Unit 8 Sports & Recreation

A(n) __________ occurs when a company operates in a more efficient manner than its competitors.

• Monopoly

• Competitive advantage

• Oligarchy

• All of the above

Which of the following is NOT one of the four Ps?

• Price

• Product

• Place

• Procedure

A __________ market is a particular group of consumers a company classifies as the main focus of its marketing plan.

• Core

• Focus

• Target

• All of the above

__________ is also described as distribution.

• Price

• Product

• Place

• Procedure

A football camp for youth put on by the Notre Dame athletics department is an example of which type of sports product?

• Sporting event

• Sports information

• Sports training

• Sporting good

__________ is a method of analyzing a market by using specific characteristics to identify a target market.

• Market segregation

• Market segmentation

• Market analysis

• All of the above

Addias® makes official NBA® jerseys. In this case, Addias® is the __________, and the NBA® is the __________.

• Licensee; Licensor

• Licensor; Licensee

• Marketer; Target market

• Target market; Marketer

A __________ is a group of closely related items which are sold or made by a company.

• Product segment

• Product mix

• Product line

• Product code

An athletic jersey would be considered a(n) ___________ product.

• Intangible

• Tangible

• Biased

• Core

__________ is the agreement giving a company the right to use another’s brand name.

• Sponsorship

• Endorsement

• Licensing

• Promotion