Business in Action Outcome 2 and 3
Authored by Monica Reid
Business
5th Grade
Used 2+ times
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13 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of the following are reasons why satisfying customer needs is important?
To maximise profits
To retain customers
To improve market share and reputation
To find out information about competitors
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of the following methods can a business use to measure customer satisfaction?
Survey
Mystery shoppers
PESTEC
Suggestion boxes
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of the following are duties of the operations department?
Provide customer service
Order raw materials from suppliers
Negotiate price and delivery times from suppliers
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Why is quality important?
Reduces customer complaints
Increases customer complaints
Encourages new customers to use the business
Limits sales when quality is too high
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion is a vital task undertaken in the marketing department. Which of the following are promotional strategies that a business could use?
Advertising (TV, Radio, Social Media)
Special offers (Student discount, 2for1, free gift etc.)
Free samples
Celebrity endorsements
All of the above
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is the purpose of market research?
To find out if their is a market for the product/service to see if people want or would like the product.
To reduce their market share
To find out about the competition
To find out what price customers are willing to pay.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Acting on negative customer feedback is impactful method in ensuring quality?
True
False
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