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Marketing Plan

Authored by Rob Ambrosino

Business

9th - 12th Grade

Used 3+ times

Marketing Plan
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 P's of the marketing mix are

Product, Place, Price, Possession

Product, Place, Price, Promotion

Product, Place, Price, Prescription

Product, Price, Promotion, Process

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of performing a SWOT Analysis?

Identifies internal and external factors that may affect the business future performance.

Evaluates whether the business venture is a good idea.

Access a organization's performance

Gives the management team a broader view on the potential opportunity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the acronym SWOT stands for?

Strengths, Weaknesses, Obligations, Threats

Strengths, Weak points, Opportunities, Threats

Strengths, Weaknesses, Opportunities, Threats

Strengths, Weaknesses, Opportunities, Time

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identifying your target market makes it easier and more cost effective to ______.

appeal to everyone

push away unnecessary customers

reach your potential customers

sell your products to the masses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Members of a target market have similar _______.

wants

wants, needs, & interests

needs

interests

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two factors of SWOT are INTERNAL?

Weaknesses, opportunities

Strengths, threats

Strengths, weaknesses

Opportunities, threats

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A formal written document that directs a company's activities for a specific time is a___________.

Technology solution

Market Target

Market Summary

Marketing Plan

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