Marketing Plan

The 4 P's of the marketing mix are

• Product, Place, Price, Possession

• Product, Place, Price, Promotion

• Product, Place, Price, Prescription

• Product, Price, Promotion, Process

What is the purpose of performing a SWOT Analysis?

• Identifies internal and external factors that may affect the business future performance.

• Evaluates whether the business venture is a good idea.

• Access a organization's performance

• Gives the management team a broader view on the potential opportunity

What does the acronym SWOT stands for?

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• push away unnecessary customers

• reach your potential customers

• sell your products to the masses

Members of a target market have similar _______.

• wants

• wants, needs, & interests

• needs

• interests

Which two factors of SWOT are INTERNAL?

• Weaknesses, opportunities

• Strengths, threats

• Strengths, weaknesses

• Opportunities, threats

A formal written document that directs a company's activities for a specific time is a___________.

• Technology solution

• Market Target

• Market Summary

• Marketing Plan

A market share is almost always expressed as a percentage

• True

• False

What needs to be stated clearly in your marketing plan?

• Your points of difference

• Your goals and objectives

• Your target audience

• All of the above

A brief account of the key points contained in a marketing plan

• Executive Summary

• Company Description

• Mission Statement

• Vision Statement