Management Chapter 10

Management Chapter 10

10th - 12th Grade

23 Qs

quiz-placeholder

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Management Chapter 10

Management Chapter 10

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Stephanie McElwrath

Used 10+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Not all marketing is directed at consumers.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing activities often cost 50 percent or more of the selling price of a product or service.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in developing a marketing strategy is to create a marketing mix.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The consumer decision-making process is different for final consumers than for business consumers.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Studies carried out to gather new information specifically directed at a current problem is called primary marketing research.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services can be stored for later consumption.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Totally new products that have never been seen by customers are not often introduced.

True

False

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