SEM-I Unit 2

To learn about its target market's needs and wants, a professional soccer league should obtain information

from its fans

• if ticket sales show short-term improvement

• in a proactive and systematic manner

• only when there appears to be a problem

• before it implements organizational changes

Having appropriate data helps sport/event marketers to set goals that are

• general.

• broad.

• realistic.

• open-ended.

What is one way that sport/event marketers use marketing information?

• To develop new products

• To change economic trends

• To determine credit scores

• To prepare sales invoices

What is an example of a secondary source of data that a sport/event marketer can obtain internally?

• Government website

• Magazine article

• Trade journal

• Sales report

To know what websites and advertisements visitors see, sports and event e-marketers would check

• internet service providers

• direct delivery programs

• text files

• clickstream data

Which of the following is a secondary source of sport/event information

• computerized surveys

• demographic reports

• personal interviews

• accounting records

What type of competitor information is important for sport/event organizations to maintain in a database?

• market size

• consumption

• price lists

• demographics

What internal records do many businesses monitor in order to obtain useful marketing information

• Trade journals

• print advertisements

• industry projection

• Sales reports

Which of the following internal records might a business use to analyze information regarding customer

satisfaction levels:

• credit reports

• comment cards

• expense reports

• debit receipts

A database of competitor information often contains information about the competitor's

• budget structure

• advertising media

• production techniques

• creative strategy